A boutique qualitative research & strategy consultancy
What we do
We help brands put humans at the center of decision-making. Using qualitative methods we strive to deeply understand the human experience and bring insight to the challenges brands face. Types of challenges include market or category understanding, brand positioning & purpose, concept or retail optimization, customer or user experience, customer/employee satisfaction, target illumination, innovation development and creative evaluation. We partner with the very best moderators, creatives and project managers to meet the unique requirements of every project.
Founder
Meredith Morino started started Human Sapience Inc. after a 20+ year career in brand marketing, advertising, consulting and research.
Prior to Human Sapience Meredith was Managing Director at Sklar Wilton & Associates Ltd. where she led the qualitative research division and was fortunate to work with many iconic Canadian brands across a variety of industries.
This fusion of marketing & research experience is her differentiator. It enables her to bridge the gap from data to insights to business impact. Meredith understand how research gets applied and the importance of engaging stakeholders. Her mission is to bring clarity, inspiration and actionability to every project.
“Meredith’s experience means she truly understands and internalizes the client’s business and problems to solve before jumping into research, which makes her a strong and strategic qual researcher. She delivers deeper, strategic insights and over-delivers on every project by not just delivering research learnings but taking those to take-aways and strategic implications that drive the business. Her deep knowledge of business and consumers, empathy and focus on driving action make her a stand-out qualitative researcher and the ideal partner for any project.”
“Meredith brings such creativity, sound knowledge of the client and superior work to each study. She did excellent work on the C-Sat study which has driven real action among the B2B team. In fact, much of the content was showcased at the recent marketing conference and it’s already making a difference globally!”