INSIGHTS,
INSPIRATION
& IMPACT

Our Approach

Human Sapience

PROBLEM DEFINITION

It starts with clearly defining the business challenge. Followed by assessing the need for research and whether qualitative research is the right approach.

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TAILORED INQUIRY

The right qualitative methods and questions designed to deeply understand the human experience for the business decision.

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ACTIONABLE INSIGHT

Making sense of the human experience. Translating data into insights and strategic implications.

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BUSINESS IMPACT

Research findings that are clear, actionable and engaging. Results that drive empathy and business decisions.

 

Qualitative Methods

Choosing the optimal method is driven by the challenge to be solved, the humans to be understood and stakeholder parameters. Every project is customized.

Most methods can be conducted in-person or virtually.

Sometimes we use multiple methods in one study which is an effective approach for building empathy and deepening learning.

Along with choosing the optimal research method, every project needs a plan to engage stakeholders and communicate findings in a way that’s best suited for them.

Human Sapience

METHODS

In-depth Interviews

Accompanied Shops

Contextual Inquiry

Observation

Focus Groups

Online Boards

Diaries/Journals

Consumer Immersion Sessions

Usability Testing

 

ENGAGEMENT

Visual Storytelling

Video &/or Audio integration

Infographics

Personas or Target Segment videos

Client workshops

Journey Maps

 

 We can help

Do you sometimes feel your organization makes brand decisions based solely on gut or management preferences? Human Sapience can help  align and focus your organization with a deep understanding of your consumer and their needs.