INSIGHTS,
INSPIRATION
& IMPACT
Our Approach
PROBLEM DEFINITION
It starts with clearly defining the business challenge. Followed by assessing the need for research and whether qualitative research is the right approach.
TAILORED INQUIRY
The right qualitative methods and questions designed to deeply understand the human experience for the business decision.
ACTIONABLE INSIGHT
Making sense of the human experience. Translating data into insights and strategic implications.
BUSINESS IMPACT
Research findings that are clear, actionable and engaging. Results that drive empathy and business decisions.
Qualitative Methods
Choosing the optimal method is driven by the challenge to be solved, the humans to be understood and stakeholder parameters. Every project is customized.
Most methods can be conducted in-person or virtually.
Sometimes we use multiple methods in one study which is an effective approach for building empathy and deepening learning.
Along with choosing the optimal research method, every project needs a plan to engage stakeholders and communicate findings in a way that’s best suited for them.
METHODS
In-depth Interviews
Accompanied Shops
Contextual Inquiry
Observation
Focus Groups
Online Boards
Diaries/Journals
Consumer Immersion Sessions
Usability Testing
ENGAGEMENT
Visual Storytelling
Video &/or Audio integration
Infographics
Personas or Target Segment videos
Client workshops
Journey Maps
We can help
Do you sometimes feel your organization makes brand decisions based solely on gut or management preferences? Human Sapience can help align and focus your organization with a deep understanding of your consumer and their needs.