Insights that drive
business decisions
Our Approach
Problem Definition
It starts with clearly defining the business challenge. Followed by assessing the need for research and whether qualitative research is the right approach.
Tailored Inquiry
The right qualitative methods and questions designed to deeply understand the human experience for the business decision.
Actionable Insight
Making sense of the human experience. Translating data into insights and strategic implications.
Business Impact
Research that is clear, actionable and engaging. Results that drive business decisions.
Qualitative Methods
Choosing the optimal method & partners is driven by the challenge to be solved, the humans to be understood and client parameters. Every project is customized.
Here are some of the ways we learn from humans and bring them closer to clients:
In-person
Focus Groups
Shop-a-longs
In-situ Interviews
In-depth Interviews
Consumer Immersion Sessions
Observation
Virtual
Online Boards
Diaries/Journals
Mobile Ethnography
Video or Phone Interviews
Engagement
High impact presentations
Video &/or Audio integration
Infographics
Persona/Target Segment videos
Client workshops